Asphalt Coating Rejuvenation ("ACR," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at asphalt-coatings.com or submit a quote request through our funnel pages. This policy is provided in compliance with the Massachusetts Consumer Privacy Act and applicable federal law.

Please read this policy carefully. By using our website or submitting your information, you agree to the practices described below.

1. Information We Collect

We collect information you voluntarily provide when requesting a quote or scheduling an appointment, including:

• First and last name
• Email address
• Phone number
• Property address
• Project details (property type, project size, asphalt condition)

We also automatically collect certain technical information when you visit our website, including:

• IP address and browser type
• Pages visited and time spent on site
• Referring URL and device information
• Cookie and tracking data (see Section 5)

2. How We Use Your Information

We use the information we collect to:

• Respond to your quote request and schedule your free estimate
• Contact you by phone, text, or email regarding your inquiry
• Send appointment reminders and follow-up communications
• Improve our website and marketing effectiveness
• Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

3. How We Share Your Information

We may share your information with trusted third-party service providers who assist us in operating our business, including:

• GoHighLevel (GHL) — our CRM and appointment scheduling platform
• Meta (Facebook/Instagram) — for advertising measurement via Meta Pixel and Conversions API
• Google — for analytics and advertising measurement
• Reputation Hub — for displaying customer reviews

Each of these providers is contractually required to protect your information and use it only for the services they provide to us.

4. SMS and Phone Communications

By submitting your phone number, you consent to receiving SMS text messages and phone calls from ACR regarding your quote request and appointment. Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP to any text message.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies including:

• Meta Pixel — tracks page visits and conversions for advertising purposes
• Meta Conversions API — server-side tracking to improve ad measurement accuracy
• Session cookies — to maintain your session while navigating our site

You can control cookie preferences through your browser settings. Note that disabling cookies may affect the functionality of certain features on our site.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Customer records are typically retained for up to 5 years following the completion of a service or last interaction.

7. Your Rights Under Massachusetts Law

As a Massachusetts resident, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• File a complaint with the Massachusetts Attorney General's Office

To exercise any of these rights, contact us using the information in Section 10 below.

8. Children's Privacy

Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised effective date. Your continued use of our website after any changes constitutes your acceptance of the updated policy.